Monday, March 7, 2011

Ivy Jordan celebrates Mardi Gras

For a trip to New Orleans during Mardi Gras (Fat Tuesday), Ivy Jordan borrows Gene Marshall’s Mardi Gras Magic. The background for photo #1 is a vintage slide of New Orleans, one of my favorite cities to visit. Just the thought of dinner at Antoine’s makes my mouth water!

This Circa 1947 outfit was released in 2005 and designed by the talented George Sarofeen.

From the story card:

The 1947 film Mardi Gras Magic put Gene in the middle of a whirlwind of romance and glitter in one of the most romantic cities in the world—old New Orleans.

Returning her once again to that enchanted city, Mardi Gras Magic was the direct opposite of “Voodoo Blues,” Gene’s 1946 hit with a New Orleans backdrop. In this film, Gene played a young career girl who wins a trip to New Orleans on a radio call-in show. Eagerly, she and a friend leave the workday world behind and run off to celebrate Fat Tuesday.

Dressed in a gown sure to knock the revelers off their feet (one of the radio show prizes, of course), she finds herself not only at the Mardi Gras Ball, but also chosen as their “Queen of the Mardi Gras”! And as King—a handsome young soldier on his last night in the states before getting shipped overseas…

After spending the rest of the night as the King and Queen, love blossoms between the “royal” couple. But is it the thrill of Mardi Gras, just a glittering bauble like a string of Mardi Gras beads—or is it the real thing?

As the dawn comes up on Wednesday, they stroll down Bourbon Street vowing to separate for a year and then return to Mardi Gras—then, if that Mardi Gras Magic is still weaving its spell…

For publicity's sake, Gene appeared at the Mardi Gras Ball during the 1947 Mardi Gras celebration, dressed in the same costume she'd worn in the film. And, as usual, art imitated life, as she was unanimously chosen to be the Ball’s “Queen of the Mardi Gras” for a night!

Follow my Gene Marshall, Madra Lord, Zita Charles, Violet Waters, Trent Osborn, and other classic movie star doll updates on Twitter. See more Gene Marshall & Friends photos at my regular website. For more photos of New Orleans, you can visit my New Orleans webpage.


  1. Ivy and Mardi Gras Magic were totally MFEO! LOVE it Dave!

  2. Thanks MJ - they really do seem to fit well together, don't they? Ivy doesn't get enough time in the spotlight, either.